USA TODAY Brand Refresh
In a strategic effort to become "one network," we visually united Gannett's 110+ local news brands with national flagship brand, USA Today. I was tapped to lead the creative direction of the new building blocks of our new brand identity system. I led the in-house creative team, worked collaboratively across departmental silos, cross-pollinated our resources to better help our communities, and expanded our advertising opportunities. The brand refresh was an effort to solidify USA Today NETWORK as the largest local-to-national media company.